Parents Insights

The Insights People

The Insights People launches Parents Insights, a new arm exploring parents’ ‘behaviours, attitudes and consumption’

“Over the last year we have seen unprecedented demand for our services and many clients have said that they would love us to expand and create Parents Insights,” said Nick Richardson, Founder & CEO of The Insights People.

Parents Insights

Two thirds of children under two are using tablets, finds Parents Insights study

“Our latest data reveals a fascinating picture about how toddlers and babies as young as six months are interacting with technology – and how much their parents are seemingly willing to allow,” said Parents Insights’ lead analyst, Nick Richardson.

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