Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm
“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.
“We’ve licensed several concepts that we discovered at Mojo and look forward to meeting with inventors and manufacturers,” said Patti and Jonathan Becker.
Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack
“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.
“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” said Becker Associates’ Patti Becker.
Patti Becker from Becker Associates on where agents add value, success at Mojo… And the secret of their longevity
We caught up with Patti to hear what she hopes to discover at the 2020 Mojo Nation pitch – and what she accomplished at the 2019 event…
“Last year’s event was a big success for us and the inventors we represent, having signed license agreements for several of the concepts we ‘discovered’ there!” said Patti and Jonathan Becker.
From Othello to Nerf Ping Pong, Fireball Island to Timber Tots, Patti and Jonathan Becker on the million-dollar question: How do you know a great product when you see one?
We caught up with Patti to learn more about the origins of Anjar and Becker Associates, get the low-down on some of their recent success stories and find out exactly when they know they’ve discovered something special.