PhatMojo

“These sell-out numbers confirm what we already knew: Neopets is more than a game – it’s a lifestyle,” said Bill Graham, President at PhatMojo.

The Fisch toy line will launch in Fall 2025, spanning microfigures, collectible plush, deluxe plush and a ‘Captain’s Goldfish Collector Bundle’.

Pet Simulator X toys will launch this summer, focusing on the ‘character collectability’ appeal of the popular Roblox game.