Photography

Why grabbing attention isn’t enough: toy photographer and storyteller Mitchel Wu on his creative process

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

Mitchel Wu on celebrating great toy design through photography

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

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