Pictionary

“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

“We’re sure a lot of families got much better at Pictionary over the last 15 months, so we think the timing is perfect for a fun, innovative TV version,” said Frank Cicha, EVP Programming at Fox Television Stations.

PlayMonster’s Vice President International, Richard Gill, talks luck and loss in his remarkable career

“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.

As Hands On Design celebrates its 20th anniversary, we caught up with Maria and Adriana to learn more about how they got started in the world of toy design.