Pixar

What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.

The session will delve into how Ben Butcher – SVP of Creative at Funko – and his team tackle toy design, as well as exploring his own thoughts on fuelling creativity.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

With Toy Story 4 still wowing kids (and adults) on both the big screen and in the toy aisles, we caught up with Tan to learn more about turning great Pixar movies into best-selling toys and games.

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.