Play Creators Award Archives

Play Creators Award

TOMY’s Alpesh Patel on why it’s key for designers to balance creativity with commercial awareness

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.

Play Creators Award

TOMY’s Alpesh Patel on why it’s key for designers to balance creativity with commercial awareness

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