Play Creators Conference

2023’s Play Creators Festival will take place from June 27th to 29th at London’s Stamford Bridge, with events including the Play Creators Conference, Play Creators Awards and Mojo Pitch.

Angus and Tanya from Hasbro’s Inventor Relations and External Innovation Team will talk about the difference between ‘evolutionary’ and ‘revolutionary’ innovation – and why they are both so important.

His session, ‘Lore & Order’, will explore the art of creating worlds and compelling characters, the importance of narrative and the difficulties in trying to craft something that appeals to everyone.

The talk will be helmed by Spin Master’s Tal Schrieber, alongside TIP graduate Vered Shapiro and Fun-damental Invention’s Gary Pyper and Fuse’s Chantal Drenthe, both contributors to the recent London course.

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

The Department specialises in designing multi-sensory, immersive experiences for some of the world’s biggest brands.

As well as designing games, Friedemann Findeisen­ has been a magician, songwriter, author and film composer.

The ‘Brand Designs’ panel will see Alpesh, Claire and Frederica discuss the key to designing great licensed toys and games.

As we move towards better representation for all across toys, movies, books and games, TrendBible’s Joanna Feeley will explore the characters and stories set to resonate with the next generation.

All three will compete to banish their biggest pet peeves about the world of toy and game design to Room 101, in a session hosted by Mojo’s own Deej Johnson.