Play Creators Conference

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

The Department specialises in designing multi-sensory, immersive experiences for some of the world’s biggest brands.

As well as designing games, Friedemann Findeisen­ has been a magician, songwriter, author and film composer.

The ‘Brand Designs’ panel will see Alpesh, Claire and Frederica discuss the key to designing great licensed toys and games.

As we move towards better representation for all across toys, movies, books and games, TrendBible’s Joanna Feeley will explore the characters and stories set to resonate with the next generation.

All three will compete to banish their biggest pet peeves about the world of toy and game design to Room 101, in a session hosted by Mojo’s own Deej Johnson.

The Play Creators Festival will take place at London’s Twickenham Stadium from September 5th to 7th, with events including conferences, awards and pitching sessions.

This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.

Among the winners this year are Fuse, Seven Towns and TOMY, while Triclops Studio’s Rob Ames and Luc Hudson scooped the Design Icon accolade.


Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.