Play Creators Conference

We speak with Matt Burtonwood about the origins of Open 2, its move into invention – and what the future holds.

We dive into Melissa & Doug’s approach to design, how the company works with inventors and what goes into its brand collaborations with IP like Paw Patrol.

TOMY’s Alpesh Patel, Flair’s Andrew McKay and Moonbug Entertainment’s Claire Broad discuss diversity in the toy space.

Bean’s Sally Jacobs, Big Ideas’ Simon Skelton and Tricky’s Geoff House discuss all things game design in this panel session.

This Inside the Studio session looks at the Sutton-based invention studio, design agency and audio specialist So Sound.

This panel session shines a spotlight on TOMY’s Lamaze brand, discussing its origins and how the team approaches designing new product for the brand.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

The session features Mark Carson (Co-Founder at Fat Brain Toys), Erik Quam (Director of Product Development at Fat Brain Toys) and Dimpl creator Adam Carson (Industrial Designer at Fat Brain Toys).

Discussing voice tech in toys are So Sound’s TJ Morrison, Virsix Games’ Zai Ortiz and Night Zookeeper’s Lucy Gill in this session chaired by SoapBox Labs’ Patricia Scanlon.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?