Play Creators Conference

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

“We are excited to participate for the first time at Mojo Pitch and meet inventors who align with our goals of creating memorable products for a global consumer base,” said Dan Dee’s Maureen Zimmerman.

Making Things Fi Murray on where her ideas come from – and why there’s no better industry to be in as a solo women business owner.

September’s Virtual Play Creators Festival will mirror the digital format of last year’s event, with two weeks of activity including a week-long virtual conference, a digital awards and a three-day Mojo Pitch event.

“We’re hopeful that this year’s event can be a welcome return to in-person networking, learning and pitching, and we can’t wait to bring the industry’s creative community together later this year,” said Billy Langsworthy, co-founder of Mojo Nation.

We caught up with Jack to find out more about the game’s route to market, why TOMY was the perfect fit, and what to expect next from his team of teen design stars.

How do you become a LEGO designer? What goes into turning classic TV shows like Seinfeld into a LEGO set? And what inspired LEGO Art range, the firm’s new line of sets that allow fans to create LEGO pop art masterpieces? All this and more is explored in this interview with Samuel Johnson, Design Manager at The LEGO Group and Creative Lead for LEGO Ideas and LEGO Art.

How important is great artwork in selling toys and games? What’s the key to thriving as a freelance artist in the play space? Why does the romantic idea of ‘the starving artist’ do more harm than good? All this, and more, is covered in this Art of Play panel session.

Issues of eco-friendly design, manufacturing and social sustainability are in the spotlight at this ‘Sustainability in the Toy Industry’ panel session.