Play Creators Festival

Angus and Tanya from Hasbro’s Inventor Relations and External Innovation Team will talk about the difference between ‘evolutionary’ and ‘revolutionary’ innovation – and why they are both so important.

The session – titled ‘Innovate or Die’ – will detail Moose’s quest to be the world’s most innovative toy company.

“MindWare’s commitment to exceptional content and learning through play is a great match for the breadth of talent and thoughtful concepts seen from inventors who present at Mojo Nation’s Mojo Pitch,” said Kristin Gallagher, Director of Product Development at MindWare.

His session, ‘Lore & Order’, will explore the art of creating worlds and compelling characters, the importance of narrative and the difficulties in trying to craft something that appeals to everyone.

The talk will be helmed by Spin Master’s Tal Schrieber, alongside TIP graduate Vered Shapiro and Fun-damental Invention’s Gary Pyper and Fuse’s Chantal Drenthe, both contributors to the recent London course.

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

Marking the opening night of Mojo Nation’s Play Creators Festival, the event takes place on Monday September 5th at Twickenham Stadium’s Union Ale House.

The Department specialises in designing multi-sensory, immersive experiences for some of the world’s biggest brands.

As well as designing games, Friedemann Findeisen­ has been a magician, songwriter, author and film composer.

“We look very much forward to meeting everyone from the inventor community in person again, making new connections within the industry and, of course, seeing great new concepts that hopefully can result in some winning products,” said Jumbo’s Floor Doggenaar.