Play Creators Festival

What does Educational Insights look for in ideas? Janene Russell discusses putting fun first…

In his session, Jon will be revealing six key learnings that have proved vital to Sweet Spot Studio’s enduring success over the past 15-plus years.

What’s the best way to pitch to Moose Toys? Heath Saber tells all!

Kenna O’Brien – Senior Product Design Manager for Barbie – on tools that keep brands fresh.

Angus and Tanya from Hasbro’s Inventor Relations and External Innovation Team will talk about the difference between ‘evolutionary’ and ‘revolutionary’ innovation – and why they are both so important.

The session – titled ‘Innovate or Die’ – will detail Moose’s quest to be the world’s most innovative toy company.

“MindWare’s commitment to exceptional content and learning through play is a great match for the breadth of talent and thoughtful concepts seen from inventors who present at Mojo Nation’s Mojo Pitch,” said Kristin Gallagher, Director of Product Development at MindWare.

His session, ‘Lore & Order’, will explore the art of creating worlds and compelling characters, the importance of narrative and the difficulties in trying to craft something that appeals to everyone.

The talk will be helmed by Spin Master’s Tal Schrieber, alongside TIP graduate Vered Shapiro and Fun-damental Invention’s Gary Pyper and Fuse’s Chantal Drenthe, both contributors to the recent London course.

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.