Play Creators Festival

Among the winners this year are Fuse, Seven Towns and TOMY, while Triclops Studio’s Rob Ames and Luc Hudson scooped the Design Icon accolade.


Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.

We speak with Seven Towns’ Elizabeth Moody, Thomas Moore and Jacques Priestner about the origins of Seven Towns and dive into the studio’s approach to invention.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

Bean’s Sally Jacobs, Big Ideas’ Simon Skelton and Tricky’s Geoff House discuss all things game design in this panel session.

This Inside the Studio session looks at the Sutton-based invention studio, design agency and audio specialist So Sound.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

The session is chaired by Heayes Design’s Richard Heayes and welcomes Omari Akil (Game Design and Co-Founder of Colorway Game Labs), Deirdre Cross (VP at Funko Games) and Erica Bouyouris (Staff Designer at Spin Master).

Discussing voice tech in toys are So Sound’s TJ Morrison, Virsix Games’ Zai Ortiz and Night Zookeeper’s Lucy Gill in this session chaired by SoapBox Labs’ Patricia Scanlon.