Play-Doh

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

Jason Loik tells us why Play-Doh continues to inspire… And what to expect from the new Play-Doh Squished TV show.

Tanya Thompson, Hasbro’s Director of Global Product Acquisition for Games, tells inventors how to give her a winning pitch…

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

“By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”