Play Lab
IDEO’s Michelle Lee talks Twister Air, creativity and the power of play
“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.
Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas
Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.
Popular Articles
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Stuff We Loved: What are the industry’s favourite toy and game launches of 2024?
“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster
TOTY Awards 2024 finalists revealed
Mattel and Hasbro team up for Hot Wheels Transformers collection
Upcoming Events
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- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
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- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
