Play

Gamely’s Hazel Reynolds on game design, creativity and Dragons’ Den

We caught up with Reynolds to learn more about where she find inspiration for games, and whether her appearance on Dragons’ Den was as scary as it sounds.

LEGO marks 20 years of LEGO Star Wars with special edition sets

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Numbalee inventor Oliver Leck on finding success at the Mojo Pitch

Accountant Oliver Leck came to our Mojo Pitch event last September armed with his first ever game, Numbalee. After a successful day of meetings, he signed a global deal with Entertoyment. We caught up with Leck to find out more.

LEGO Hidden Side to “break the mould” of AR play experiences

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.

Emma May talks Kickstarter, creativity and what’s next for her card game series, Quirk!

We caught up with May to learn more about her journey to date with Quirk!, and how an online hub for the game is in the pipeline.

Hasbro, Novalia and Collabsco to talk innovation at US Toy Fair’s Creative Factor

This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

The rules of the influencer marketing game

Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.

Playing together makes families happier, closer and less stressed, states LEGO’s Play Well Report

New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.

Designed for play

A conversation about coding toy Cubetto leads MURO founder Jeremy Bond to consider how great toys make adults more playful, as well as their kids.

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