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The Toy Association’s Marian Bossard on engaging with the inventor community at US Toy Fair with Creative Factor

We caught up with The Toy Association’s Executive Vice President of Global Market Events, Marian Bossard, to find out more about how the organisation looks to engage with and elevate the global inventor community.

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Mojo Nation Academy to help usher in new wave of toy design talent with how-to guides, internship schemes and pitching initiatives

Aimed at students on product design and illustration courses, recent graduates and those new to the toy industry, the Mojo Nation Academy will be a brand new addition to the Mojo Nation website.

LEGO debuts new arts and crafts brand, LEGO DOTS

Initial DOTS lines include wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

Read the Mojo Nation 100 online now

The Mojo Nation 100 is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

Gibsons licenses Quirk from designer Emma May

In Spring 2020, Gibsons will launch the ‘ultimate’ version of Quirk! boasting new characters, new packaging, double the number of cards and brand-new Mischief cards.

Come and say hello at Toy Fair!

The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.

Deej Johnson and Billy Langsworthy on unearthing the secrets of creativity in their new book, The Snakes & Ladders of Creative Thinking

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.

“I want everything we put out to feel special”: Duncan Molloy on giving Rebellion’s hit brands the board game treatment with Rebellion Unplugged

Rebellion Unplugged’s Duncan Molloy tells us why Sniper Elite was the perfect IP to kick-start things for the new outfit.

Rubik’s joins Mojo Pitch 2020

“The last two years of attending the Pitch have been a huge success for Rubik’s in terms of not only building fantastic new relationships with some of the most creative people in the toy industry, but also winning some great products,” said Rubik’s’ Hayley Woodward.

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