Play
Mattel brings new blend of physical and digital play to Hot Wheels with Hot Wheels id
“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.
Phil Walker-Harding on the point-and-click influences behind his new Adventure Game series
We caught up with Walker-Harding to learn more about the inspiration behind the new series, and how they differ from the play experiences of previous ‘escape room’ games.
Sensible Object acquired by Niantic
The firm behind Beasts of Balance and When In Rome will now operate as Niantic London.
WATCH: Prospero Hall on the design process behind Ravensburger’s Villainous board game
Created by Prospero Hall and Wonder Forge, and published by Ravensburger, Villainous is a card game that sees players step into the shoes of iconic Disney baddies.
Character Options joins Mojo Pitch 2019
“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.
Cartamundi to acquire The United States Playing Card Company
“This investment will further deliver on Cartamundi’s purpose of sharing the magic of playing together towards consumers worldwide,” said Cartamundi CEO Stefaan Merckx.
Wicked Cool Toys to bring back Micro Machines
“Considering recent toy unboxing trends, the brand’s multigenerational appeal, and the vehicle category’s ripeness for something ‘new’ again, we believe Micro Machines will be a global phenomenon,” said WCT’s Jeremy Padawer.
LEGO designer Justin Ramsden on giving Stranger Things the brick treatment
We caught up with Ramsden to learn more about how he approaches design at LEGO, and what went into bringing the world of Stranger Things to life in bricks.
Packaging problems
Sarah Reast, director at the wooden model kit firm Timberkits, delves into the, often frustrating, world of eco-friendly packaging.
GALLERY: Check out the snaps from Mojo Nation and The Toy Association’s Summer Party
The party hosted a music quiz that saw the Toy World team emerge top of the tree.