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We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

“It’s a great day and looking forward to meeting lots of talented inventors and seeing some old friends,” said Drumond’s Dharmander Patel.

We caught up with Burtonwood to learn more about where the idea came from for his twisty 3-in-a-row game, Rubik’s Cage.

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

Cygielman joins as senior vice president and general manager of American Girl.

Launching soon at £14.99 a month, the Future Inventor Box will look to inspire kids with 12 months of activities about the tech that will shape the future.

“New talent is the lifeblood of the toy industry and as such, we’re delighted to sponsor the Rising Star category at this year’s Play Creators Awards,” said Alpha’s Kerry Tarrant.

“Spin Master is looking forward to participating once again in one of the most innovative events that showcases the UK’s top talent,” said Spin Master’s Director of Inventor Relations, David Winter.

The LEGO Braille Bricks kit is expected to launch in 2020 and will be distributed free of charge to select institutions.

“We expect our competitors to respect Spin Master’s intellectual property and will take forceful steps if we believe our rights are being infringed,” said Ben Gadbois, Spin Master’s Global President and COO.