PlayFusion
PlayFusion brings AR to Warhammer
“Partnering with Games Workshop fulfills a lifelong dream of contributing to the Warhammer universe,” said Mark Gerhard, CEO and co-founder of PlayFusion.
PlayFusion’s Willie Wilkov on the 10 year roadmap for its new smart toy creation, Lightseekers
Back in February 2016, news broke that TOMY was set to enter the world of ‘connected toys’ via a partnership with PlayFusion, a firm co-founded by Mark Gerhard, the former boss of British video game studio Jagex.
Popular Articles
Mattel debuts collaborative way to play Scrabble in Scrabble Together
What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts
Stranger Things to get the Squishmallows treatment
Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’
Tristam Rossin, James Emmerson and Adam Hocherman launch new studio, Wayfarer Games
Upcoming Events
-
- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
