PlayLenz

PlayLenz’s Richard Heayes shines a spotlight on the tricky act of trend spotting… And which other elements inventors can rely on when predicting how concepts will resonat

We asked industry figures for their thoughts on the success of Wordle and find out if its popularity could impact the board game space.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

We caught up with Heayes to find out why he feels just as creative now as when he first started out 25 years ago.