PlayLenz

Twenty-eight is the new eight

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

Putting time on design

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

The future of play

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

Richard Heayes on the launch of his new invention studio, PlayLenz

We caught up with Heayes to find out why he feels just as creative now as when he first started out 25 years ago.

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