The Break In range is debuting with three titles of different difficulty levels: Alcatraz, Area 51 and Chichén Itzá.
How have toy firms adapted to lockdown? Are there any changes to daily working life that look set to stay once we’re past the pandemic? And as certain categories soar during the lockdown, has this changed their strategy when it comes to product acquisition? All this and more is covered in our ‘Toys in Troubled Times’ panel session.
Chaired by Big Ideas’ Simon Skelton, the session will welcome Spin Master’s David Winter, PlayMonster’s Adam Hocherman and Rubik’s Brand’s Hayley Woodward.
“I believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that,” said Kilpin.
“Last year’s event in London was extremely productive for us and I am pleased to attend this year’s event, albeit from the comfort of my own home,” said PlayMonster’s Adam Hocherman.
With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…
“This is PlayMonster’s largest acquisition to-date and we’re thrilled to continue our multi-category growth strategy building and adding classic brands while expanding our footprint in the activity and stationery aisles,” said Bob Wann, Chief PlayMonster of PlayMonster.
PlayMonster’s VP of New Business, Adam Hocherman, sheds light on his approach to finding great concepts, and tells us why he’ll never “pass” on an idea.
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