Polly Pocket
Polly Pocket co-creator Chris Taylor reveals why he entered the toy industry
“How can I get the word ‘idiot’ into the award?” Chris Taylor on the fun of the industry and starting the I.D.I.O.T.s.
Genie’s Casey Norman on pitching, Polly Pocket and why perseverance doesn’t always pay off
We sit down with Casey Norman to talk creativity, ideation and his most underrated invention…
Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…
We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…
Sam Unsicker on how Big Monster Toys has remained on top of its game for over 30 years
Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.