Ray Adler

“Scrabble has truly stood the test of time as one of the most popular board games in history, and we want to ensure the game continues to be inclusive for all players,” said Ray Adler, Vice President, Global Head of Games at Mattel.

“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.

“This twist on UNO is another milestone on our journey to innovate in new areas of culture and a testament to our brand purpose to become more inclusive,” said Ray Adler, Global Head of Games at Mattel.

“Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base, and unprecedented momentum, UNO’s 50th anniversary is a year-long celebration of the brand’s past, present and future,” said Mattel’s Ray Adler.