R&D

With the highly-original game Drone Home now taking off in the UK, we caught up with PlayMonster’s Adam Hocherman. Here he tells us why it was a pleasure to develop, which gauntlet he’s picked up… And why he missed some terrible sushi.

Don’t Step In It, Peeing Pup, The Slow Motion Race; Hasbro is on a roll when it comes to launching great games from the inventor community. We caught up with the firm’s director of global product acquisition for games, Tanya Thompson, to find out what makes for a great Hasbro game…

“We look forward to seeing what the participants come up with and hopefully it will lead to some exciting new Gibsons products,” said Emily Charles, product development manager at Gibsons.

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

The Mojo Nation 100 2020 Edition launches at UK Toy Fair, as well as having a presence at the UK Inventors’ Dinner, Spielwarenmesse and US Toy Fair.

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

“We’re thrilled to be part of the Mojo Pitch,” said Becker Associates’ founder and CEO, Patti Becker.

“We at Cartamundi are happy to join the Mojo Pitch again this year,” said Sean Amdisen-Cooke, international marketing executive at Cartamundi.

The party hosted a music quiz that saw the Toy World team emerge top of the tree.