R&D

Steve Reece looks at why professional toy and game inventors are so important for the toy industry

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

Moose Toys UK’s James Austin-Smith talks creativity, innovation and the future of Scruff-a-Luvs

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

Mojo Nation 100 returns for 2020 Edition; nominations now open

The Mojo Nation 100 2020 Edition launches at UK Toy Fair, as well as having a presence at the UK Inventors’ Dinner, Spielwarenmesse and US Toy Fair.

Character Options’ Jon Elliott on the origins of its new squishy action figure line, Heroes of Goo Jit Zu

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

Anjar and Becker Associates join Mojo Pitch 2019 line-up

“We’re thrilled to be part of the Mojo Pitch,” said Becker Associates’ founder and CEO, Patti Becker.

Cartamundi returns for Mojo Pitch 2019

“We at Cartamundi are happy to join the Mojo Pitch again this year,” said Sean Amdisen-Cooke, international marketing executive at Cartamundi.

GALLERY: Check out the snaps from Mojo Nation and The Toy Association’s Summer Party

The party hosted a music quiz that saw the Toy World team emerge top of the tree.

Play Creators Awards: Get your nominations in for R&D Team of the Year

Whether the in-house team at a toy titan, or leading design at a thriving SME, this award celebrates teams working in Research & Development that have achieved extraordinary things over the last year.

Nominations now open for the Play Creators Awards 2019

Categories include R&D Team of the Year, Design Agency of the Year and Toy Designer of the Year.

Rubik’s joins Mojo Pitch 2019 having unearthed Rubik’s Cage at last year’s event

“Rubik’s remains hot going into 2019 and retailers are crying out for new Rubik’s products,” said Rubik’s’ Hayely Woodward

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