Research

Batman, Dracula and Spider-Man have together generated some $5.89 billion in revenue between 1980 and 2019, WIPO’s research shows.

Whether the in-house team at a toy titan, or leading design at a thriving SME, this award celebrates teams working in Research & Development that have achieved extraordinary things over the last year.

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.