Retail

Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home.

The set will include a controller with a connecting cable and plug and even an opening slot for the Game Pak with a locking feature.

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…

“If you are a toy industry executive, this is “your” Code and we’d love for your voice to be heard,” said Wynne-Jones IP’s Victor Caddy.

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

With 20 years in retail, and nearly five in the toy-and-game industry, Red Knight Toy Group’s Rory Kelly’s experience includes time at Coiledspring Games as an executive, and as a champion of Wrebbit’s 3D Puzzles.

“2019 was one of the more complicated years to get a good read on toy industry health,” said Juli Lennett, vice president and industry advisor, Toys, The NPD Group.

“The on-going question that is Brexit undoubtedly had a dampening effect on consumer confidence whilst a general election in the middle of the busiest trading month of the year wasn’t helpful,” said the BTHA’s Natasha Crookes.

What do retailers know about inventing games that sell? Darrell and Becky Ottery own and run the aptly named Eclectic Games in Reading. With a tireless work ethic, they strive to play every game they stock, and meet each customer’s need with insight.

Luke Evans, lead product designer at Games to Get, talks us through the success of the firm’s range of Sussed card games.