Tru Kids Brands and b8ta’s new Toys R Us stores to be “the most progressive and advanced stores in its category in the world”
New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.
The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles
“A phoenix from the flames is likely to get the backing of suppliers, even if it comes with a begrudging approach”: Designers on the return of Toys R Us
We asked figures in the toy and game design community for their thoughts on Tru Kids Brands, and the potential return of Toys R Us.