Richard Heayes

Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

Meet Richard Heayes, the most-nominated designer in the Mojo 100… And discover a way to literally see your work differently!

A celebration of the toy and game industry’s design talent, among the big winners this year are Spin Master, Big Potato and Seven Towns, while Heayes Design’s Richard Heayes scooped the Design Icon accolade.

How do you pitch a game idea to Hasbro? Where does Funko Games start when turning iconic movies into great tabletop experiences? What can an indie like Gamely Games do to stand out in a crowded market? All this, and more, is covered in this Game On! panel session.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.