Rob Corney

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand and Marketing Director at Posh Paws International Limited.

“Care Bears’ characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in,” said Max Nelson from Heathside Trading.

“These important additions to the licensing campaign fuel the growing popularity of the brand and fans’ desire to share their love of all things Magic Mixes,” said Lucy Wynn-Jones, Licensing Director at Moose Toys.

“The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme,” said Rob Corney, Managing Director of Bulldog Licensing.