Roberta Cardazzo

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.