Roblox

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

“We’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.