Rubik’s Cage

As the co-founder of Open 2 Design, Matt Burtonwood is the brains behind a number of popular products. Recently, he and his business partner began pitching their own ideas, including the much-celebrated Rubik’s Cage.

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

We caught up with Burtonwood to learn more about where the idea came from for his twisty 3-in-a-row game, Rubik’s Cage.