Rubik’s match

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

We caught up with Gilbert to learn more about where the idea came from for his Rubik’s card game, and whether the constraints of our Design Challenge event helped (or hindered) his creative process.