Ruth Henriquez

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

“My first experience with fashion was dressing a Barbie doll and collaborating with them on a full collection will definitely be the highlight of my career,” said Sabaji.

“Our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.