Talking Games: Gross, animals, abstract… How to choose a theme for a kids’ game?
Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.
Talking Games: From the splat of Pie Face to the lift-off of Drone Home, what makes for a great ‘wow’ moment in games? And is it a must for the mass market?
Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.
Sam Unsicker on how Big Monster Toys has remained on top of its game for over 30 years
Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.