Sarah Vanderbeek
Design roundtable: Sweet Spot Studio, Bang Zoom and Open 2 Design talk industry shifts, creativity and recent successes
We caught up with figures from Bang Zoom, Open 2 Design and Sweet Spot Studio Inc to learn more about how 2018 was for them and what they think of the state of play moving into this year.
Sweet Spot Studio scoops Toy of the Year award from Mattel for work on Thomas & Friends TrackMaster Dino Escape
The Michigan-based invention house, founded by Jon and Sarah Vanderbeek, scooped the award at Mattel’s Inventor Showcase event.
Jon and Sarah Vanderbeek on why 2017 was a “pivot point” for Sweet Spot Studio
Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.
Popular Articles
Mattel debuts collaborative way to play Scrabble in Scrabble Together
What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts
Stranger Things to get the Squishmallows treatment
Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches
Mattel debuts Hot Wheels Flippin Fast – a die-cast designed for open-ended sensory play
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