Scruff-a-Luvs

Moose Toys UK’s James Austin-Smith talks creativity, innovation and the future of Scruff-a-Luvs

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

Worlds Apart raises £45k for RSPCA through Scruff-a-Luvs sales

The charity partnership will continue into 2019, with the aim of raising further funds from sales of new Scruff-a-Luv varieties this Autumn/Winter.

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