Sesame Street

“Knowing the impact Sesame Street has had on the world for decades, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas,” said LEGO’s Federico Begher.

Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.

Gamewright’s Vice President of Product Development, Jason Schneider, tells us why he loves working with inventors and what makes for the perfect pitch.