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What do retailers know about inventing games that sell? Darrell and Becky Ottery own and run the aptly named Eclectic Games in Reading. With a tireless work ethic, they strive to play every game they stock, and meet each customer’s need with insight.

Fun Learning is a shop that specialises in toys and games with an educational flavour. We spoke with co-owner Clea Ewing to learn what inventors, designers and marketers need to understand about retail…