So Sound

“No two days are ever the same…” So Sound’s Lucie Lux on the very varied world of sound design!

Jazmine Sines, Design and Invention Co-ordinator at So Sound, discusses her role at the company

James Livett – Head of Audio at So Sound – on the art of making toys make noise

“We’d like to establish ourselves as a studio that offers opportunities for young designers who live in Scotland,” said TJ Morrison, Creative Director at So Sound

This Inside the Studio session looks at the Sutton-based invention studio, design agency and audio specialist So Sound.

Discussing voice tech in toys are So Sound’s TJ Morrison, Virsix Games’ Zai Ortiz and Night Zookeeper’s Lucy Gill in this session chaired by SoapBox Labs’ Patricia Scanlon.

So Sound’s Toy and Game Designer Sam Roberts talks cats, coffee and coming up with ideas.

The session will give an in-depth guide as to what life as a toy designer and freelance inventor looks like, delving into the various routes recent graduate can take to give themselves the best chance of working in the toy space.

Few people in the toy-and-game industry earn a reputation as truly “go-to” experts. So Sound founder Doug Morrison is one of them… We spoke to Doug about Star Wars, expanding services – and why he’s not a millionaire.

The latest string to So Sound’s bow comes in the form of a video production service that offers everything from helping toy firms create fresh online content for their brands to producing great sizzle reels for inventors.