“We strive for a level of quality that will spark the imagination and inspire children’s ambition to master learning skills,” said ZAG founder Jeremy Zag.
“The move will make a significant contribution to ensuring that interesting ideas from international authors and inventors have access to the market,” said Spielwarenmesse’s Christian Ulrich.
Spielwarenmesse launches ToyAcademy platform to share insights into retail, digitalisation and sustainability
“The toy industry is changing at a rapid pace, so it’s essential, especially for the retail trade, to receive insights into the current market situation all year round,” said Ernst Kick, CEO of Spielwarenmesse.
“In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry,” said Ernst Kick, CEO at Spielwarenmesse eG.
Spielwarenmesse 2021 to feature wider aisles, face masks and no stand parties as part of Covid-19 safety measures
Exhibitors will be required to keep a contact list for all customer appointments held at stand tables where masks are removed.
The ToyAwards are presented to manufacturers of “genuine” innovations with the originality of a product one of the main criteria for choosing winners.
In the SchoolKids category, the Magical Mermaid World from PLAYMOBIL emerged as the winner, while the quiz game kNOW! from Ravensburger won the accolade in the Teenager & Adults segment.