Spin Master

“We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline,” said Spin Master’s John Blaney.

How have toy firms adapted to lockdown? Are there any changes to daily working life that look set to stay once we’re past the pandemic? And as certain categories soar during the lockdown, has this changed their strategy when it comes to product acquisition? All this and more is covered in our ‘Toys in Troubled Times’ panel session.

What can you do to give your toy or board game the best chance of success in a pitch? How do inventor relations execs nail their pitches to buyers? And which ‘P’ is most important: the person, the product or the pitch itself? All this and more is discussed in this ‘Perfect Pitch’ panel session.

How has Spin Master’s Toy Invention Program at Shenkar helped to create a thriving inventor scene in Israel? What’s the difference between a design course and an toy invention course? And with Spin launching a similar program in Canada last year, what does future international expansion for the course look like?

“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals,” said Argos’ Juliet Ward.

With Spin Master’s Titanic: The Game now available, we caught up with designers Daryl Andrews and Adrian Adamescu to find out how they tackled bringing Titanic from the big screen to the tabletop.

Freelance creator Armando Roque is a creative ‘fixer’ who has worked on everything from promotional toys sold with Wendy’s meals to some of biggest licensed ranges of recent years during his time at Spin Master.

Chaired by Big Ideas’ Simon Skelton, the session will welcome Spin Master’s David Winter, PlayMonster’s Adam Hocherman and Rubik’s Brand’s Hayley Woodward.

The session will go out in a special daily Mojo Nation newsletter during the first week of September.

Graduates of the firm’s Shenkar Toy Invention Program will also be on the panel to discuss how the course paved the way for them to establish careers as toy inventors.