“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.
The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago.
First product to grace HASLAB is Jabba’s Sale Barge; the largest Star Wars product Hasbro has ever created.
Products from the likes of Propel, Sphero, LEGO and Lenovo featured in Disney’s Force Friday II initiative.
Hasbro has detailed some of the speakers set to feature in its first-ever Hascon event.
Sphero’s BB-8 toy will beep along to viewings of Star Wars: Rogue One thanks to a new app update by the firm.
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