Start Licensing

How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.

What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.

This week, we’re catching up with Ian Downes, Director at Start Licensing and co-founder of Brands Untapped, a brand new experiential licensing event launching in March 2021.

“It is exciting times for Mojo Nation and I am looking forward to working with the team more closely,” said Downes.

Overworld Games has claimed its recent Total Recall board game failed to reach its Kickstarter goal as fans didn’t like the fact the artwork didn’t match the actors in the movie. Start Licensing’s Ian Downes takes a look at how likeness rights are a vital part of ensuring the success of licensed toys and games.

Start Licensing’s Ian Downes on why you should be thinking about your toy or game in terms of its potential beyond the toy aisle.