Amanda Gummer discusses how her Good Toy Guide is joining forces with The Toy Association to look at STEAM Toy Assessment
Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.
What happens if I push that?
Timberkits Director Sarah Reast looks at why children remain fascinated by mechanisms – and how parents and toy firms have a role in helping to foster that natural curiosity and inventiveness.
Educational Insights’ Heather Weeks on inventors, creativity and misconceptions about educational toys
Heather Weeks, Senior Director of Product Development at Educational Insights, tells us about the firm’s kid-first approach to design, and why she loves to work with inventors.
Suzannah Hayes on bringing innovation to established categories
In this interview, we dive into Suzannah’s approach to design, her thoughts on innovation and why she loves the collaborative nature of working in-house.
Elizabeth Ganrude – Senior Manager of Product Design at Learning Resources – on teamwork, feeding creativity… And having award-winning ideas
Elizabeth Ganrude is Senior Manager of Product Design at Learning Resources. In a rare interview, Liz here talks to us about empathy, how she feeds her creativity, the team she’s with… And repeatedly having award-winning ideas.
“It already feels like there are fewer younger designers in the toy space than there used to be”: Toy creators on what the drop in GCSE students taking creative subjects means for the industry
A recent study by the Press Association has revealed that the number of teenagers being entered for creative arts subjects at GCSE in England has dropped significantly in the past five years.
Ravensburger acquisition will enable ThinkFun to “explore new and innovative product concepts”
ThinkFun joins Wonder Forge, acquired in 2012, and BRIO, acquired in 2015, as the newest company under the recently established Ravensburger North America division.
Primo Toys’ Filippo Yacob on the origins of Cubetto, the most funded educational invention in Kickstarter history
We caught up with Yacob to discuss Kickstarter, the STEM sector and his grand aim to have one billion children in the world receive exposure to computational thinking in early years by 2020.