Steve Perrin

We caught up with Steve to find out more about how he first entered the toy industry – and dive into some of the biggest industry evolutions to have hit the inventing space over the past three decades.

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.

Steve Perrin, Senior VP and Production at design agency Seven Towns, gives us his perspective on the ever changing landscape of the toy and game industry.

We caught up with figures from Fuse London, Seven Towns and Triclops Studio to find out about recent success and how they assess creativity in the sector at present.

Seven Towns is celebrating its 50th year specialising in toy and game inventing and while today’s landscape is very different, the objective is still the same: constantly seeking new ideas.