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Tru Kids Brands and b8ta’s new Toys R Us stores to be “the most progressive and advanced stores in its category in the world”
New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.
Popular Articles
The Toy Association’s Greg Ahearn, Kim Carcone and Andy Keimach on why The Toy Building in LA is shaping up to be a “watershed moment”
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
The amazing story behind Egg Mazing: in conversation with craft-toy inventor Scott Houdashell
Hasbro and Robosen debut Transformers Bumblebee Auto-Converting Robot
LEGO to host Creativity Workshops in-stores and online
Upcoming Events
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- 31st January 2025
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International Game Inventors Convention
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- 20th - 22nd May 2025
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Las Vegas Licensing Expo
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- 24th - 26th June 2025
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Play Creators Festival
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- Tuesday, June 24th, 2025
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Play Creators Awards
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- Wednesday, June 25th, 2025
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Play Creators Conference
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- Thursday, June 26th, 2025
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Mojo Pitch
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- 7th - 9th October 2025
- Excel London
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